Apple Computers’ Original Logo. See in full detail

Apple’s logo today is today’s tremendously different from its original logo; it is a shiny, modern icon of a stylized apple with a bite out of it. The first logo of the company was significantly different, and in fact significantly more complex, been initially designed in 1976.

The First Apple Logo: A Tribute to Isaac Newton

The first ever logo was drawn by Ronald Wayne the co-founder of Apple computer company. It was a sketched picture containing a man who looked like Sir Isaac Newton, resting under the Apple tree. Newton is represented reading a book, and there is an apple up in the air above the book, which suggests drops down indicating the experience of newton with falling apple resulting in the discovery of gravity. Around the image was a decorative frame with the text: These are based on the corporate logo which is inscribed ‘ Apple Computer Co.’ on top of it and a quote from William Wordsworth placed at the bottom of the logo which reads:
“Newton… A mind for ever wandering in distant seas of ideas… all alone.

This original logo was very detailed, which made it look more like an old-fashioned logo while at the same time carrying a definite philosophical and intellectual flair.

Why the Logo Changed

Or at least this is what Steve Jobs, one of the co-founders of Apple, came to understand when he saw that this elaborate symbolism would not be particularly practical to incorporate into their available products, particularly as Apple expanded from computers into consumer electronics. It was too complex to miniaturize and did not correlate with the streamlined and innovative perspective the management wanted for the organization.

Apple computer was established and in 1977 Apple hired a graphic designer named Rob Janoff to come up with a new and simpler logo. This is when the now classic rainbow colored apple with a bite taken out of its fruit came into being representing the eventual creativity, innovation and simplicity.

Evolution of the Apple Logo

While Apple had a rainbow-colored logo that it used during the early stages of the company, the firm would go to a monochromatic logo in the late 1990s. It coincidingly occurred when Apple Inc. was rehabilitated under Steve Jobs signifying an ö cutting edge, sleek and modern” brand image.

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