In today’s modern society, the use of computers as tools in every business organization is inevitable whether small, medium or large. Managing day to day activities, communication, computing have eased the overall task of running a business. This paper will therefore seek to discuss the main applications of computers in business and the impact of computers to firms.
1. Managing Data and Information
Another major application of computers in business organizations is keeping and processing of data. From customers’ information, sales transactions, to employees’ records, computers also help in sorting and keep huge data safely. This makes it possible to get information needed frequently, modify them, or use them for purposes of analysis as required. For instance, in business computer programs like excel can be used in recording business activities such as sales, profits, and other matters which in the end enhance decision making.
2. Communication
With the help of a computer, communication processes in a commercial organization are significantly changed. Email, video calls, and messaging applications enable employees to speak with each other and with clients or customers no matter where all are situated. This is essential in enhancing the rate of decision-making besides enhancing coordination between departmental teams. For example, it enables a business do a video conference with clients in another nation, without having to spend greatly on transport.
3. Marketing and Advertising
Marketing cannot be overlooked in any organization and computers make it possible to make marketing better. Using the computers businesses can establish social accounts, develop/fund social marketing/communication strategies, develop advertisements and undertake customer behavior assessments. Through the marketing tools, a larger number of people can be reached more cheaply than through offline marketing. Using computers businesses can also monitor the effectiveness of particular promotions to be made and modify them for better performance.
4. Accounting and Finance
Today doing accounting for a business no longer requires the use of paper and other physical means of doing the accounting. Accounting advaces occur through the use of computers by handling their financial aspects with programs such as the QuickBooks or Tally. Such systems assist firms in controlling expenditures and salaries as well as producing accounts instantly. This in turn has a big advantage of making the businesses to monitor their financial position and make confirms on everything as being correct.
5. Inventory Management
For company which deals in tangible goods, inventory control is an important function. Another advantage associated with the use of computers in managing the stock is the capability to track the current stock, monitor the rate of sell and even predict the likely future requirements of stock. With the help of inventory management software, most of the tasks are done automatically, minimizing errors and helping a business keep the right amount of stock. For instance, a retail store can use computers in formation of an order that checks the inventory and comes up with an order when some stock is getting low.
6. Customer Relationship Management (CRM)
It is important for the businesses to track their customers about the services they offer to them. CRM applications which run on computers enable the management of clients’ details, the records of interactions and the understanding of customer’s behaviour. It also helps in developing good business relationship with the customers and satisfying the customers. Another advantage that computers afford businesses is that they are able to tailor services by sending out offers for specific products or even coupons to some particular customers as a result of the data captured by the computer.
7. Online Transactions and E-commerce
It is customary to work mostly with online transactions nowadays. E-commerce platforms such as Amazon, or even an organizations own website, allow computers to sell goods or services. They also facilitate the payment systems for the business in the internet sales that avoid time consuming and sometimes inconveniences, they also ensure the secure payment systems. Computer systems help organizations’ access a vast market and open 24/7, hence more chances of making sales.
8. Human Resource Management
Another thing is that computers play the role of employees in a business, in other words, the personnel. There are hardly any Human Resources activities that do not involve use of computers from hiring new staff to processing payrolls. It also makes HR management more efficient since various features of different employees such as attendance, performance etc can be recorded through the use of the software by the various businesses. For instance, the computers can be used to arrange interviews, keep record of the employees and even perform other functions involving benefits aspects and taxes.
9. Research and Development
So, for the businesses, it becomes possible to solve the problem of its competition by getting ahead of competition activeness. Computers are involved in research through the use of the internet to source information and business analysis of market trends and to assist in creating new products or services. This can mean growth and a competitive advantage over the competition in the market place. With computers, businesses are also able to model business situations, and test how new strategies may affect their business.
Finale
Businesses today cannot underestimate the need to have computers in organizations. They assist in managing data, enhancing customer relations, streamlining all business processes and a lot more. In any company, be it a small domestic enterprise or an international corporation, computers have become indispensable in carrying out all daily tasks. In other words, the introduction of computers in business enables firms reduce their costs, and gain more time, hence adapt to the modern business systems.
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